Db bus 36 week 16 Essay Example | Topics and Well Written Essays - 250 words

Db bus 36 week 16 - Essay Example The main product that the marketing plan was offering to customers was a comprehensive planner called Comp Plan. This product is going to be offered to any interested buyers, but the emphasis of the firm is to target college students. During the process of writing the marketing plan I thought of different potential customers for this product, but college students were the ideal target. An essential part of the plan was explaining the capabilities of the product. It is important to clearly tell people what the product does and what are its benefits. As part of the marketing plan I included a product distribution strategy. This part of the plan is imperative because managers have to have a plan in place on how the product is going to be moved. Another intricate element of the plan was determining the pricing strategy to be used. Price is one of the most influential variables in the success of any marketing