A Stereotypical Media :: essays research papers

The media of todays society plays the peddler to the assorts that abomination our country. However, the media is non solely to blame. Susan Sontag states in her essay The Image World by means of being photographed, something becomes part of a system of information, fitted into schemes of classification and storage(Sontag 196). by means of and through our own demand as consumers, the use of advertising in television, newspapers, and in particular magazines relays to the public an erratic system of stereotypical information. The system of information relayed through photographic imagery in advertising directly affects the thoughts of society, on how a char should look and feel. Thus, mixing the stereotypical woman of delicacy, and grandeur with end up and sexuality. The vast amount of stereotypical advertising today is directed at the heart and soul-class, American worker. This specification in advertising is due to the fact that the middle class workers atomic number 18 the main consumers. This idea is represented in the magazine, Newsweek. Printed on April 3, 2000, Newsweek prints numerous articles of news that are not so focused and in-depth, only still contains valid consistency. The magazine is M/C Phillips, Page 2 truly tailored to the middle class and so is its advertising. In the middle of clutter, from articles of political power, to the rise of the doughnut culture, sits an ad of poise and content. Posted by the Target Corporation, a store tailored to the middle class, the ad displays, a very young, beautiful woman covered shoulders to toe in ivy, retentivity a rayon hand start. She is poised, illustrious and elegant, a mirror image of a statue. The background of the image is calm, organized and serene. The ad reads ivy plant $6.99, rayon crochet bag $14.99(Newsweek 7). However, the ads imagery at first glance does not fully portray the stereotypes within it. The appearances of stereotypes in this serene ad are hard to find, but are found deep in the text edition of the image. The apparent purpose of the ad is to sell items such as a handbag, and ivy plants. However, the apparent does not relay the reality. The use of a womans stereotypical sexuality covers up the real with the fantasy. A stereotype as defined by the Module, Images of Women and Men, is viewed today as a process that distorts reality(Unger & Crawford 219). So in essence this is what the image, or the publicizing has done. Advertising takes the process of photography, and distorts its reality by applying such methods as stereotyping.