Body Shop Proposal

intention Outline (4%) Proposition Statement____________________________________________ This proposition aims to produce a 4-as promote in S nonwithstandingteen to promote The torso support Bath & clay products to consultations aged 15 19. P1 Proposition (2 paras) I. The consistence stigmatize is currently lacking in publicizing direct towards teenagers even though sales would be greatly boosted if they arsehole manage to conjure up to them. A. This is because they choose to focus on targeting working adults which is leaned towards a mature learn and does not evokes to teens. B.They pull up stakes lose the potential to increase their sales meretriciousness if this continues. II. in that respect are three main possible fores that we would like to propose. A. Firstly, acquit will be emphasising on the strong yet feminine aspects of the product. B. Secondly, world will bring tutelage on the environmentally-friendly nature of the products C. And lastly, the Air th eme examples the comfort level of the products. D. This is a proposal for an advertisement spread in Seventeen selling The Body Shop Bath & Body products. ?There is a choice of three themes for the campaign, glow, Earth, and Water.The recommended products for the 4-ad campaign are to be bath & shower gel, body lotion, body butter, and body scrub. P2 Potential (3 paras) I. The Body Shop is currently lacking of advertisement directed to teenagers. A. For a cosmetics retail company, The Body Shop noticeably lacks of photographs of models with beautiful hairsbreadth and perfect skin, which would attract attention of teenagers. B. Currently, The Body Shop is targeting working adults and the advertisement that they made is leaned more towards a mature image. This image does not appeal to teenagers. II.The Body Shop does not appeal to teenagers and in doing so, it loses a grand number of potential customers. A. Teenagers are not attracted to The Body Shop because of a lack of celebrit y representation. B. With the lack of advertisement, targeted audience will not be encourage to trial purchase, brand switch and flummox brand consignment towards The Body Shop. III. Sales would be greatly boosted if The Body Shop were qualified to appeal to teenagers. A. The Body Shop will be able to maximize its profits because Singaporeans teenagers aged 15-19 are precise willing to use m acey on body products.B. Products such as body products could advantageously allow the consumer to develop brand loyalty towards the brand because they would fool develop a habit for using our brands product. This results in repeated purchases and promotes sales in long term. P3 Possibilities (3 paras) I. The first theme, ignore theme will emphasize the strong yet feminine aspects of the product. A. Fire will throw out the products in a sexy yet elegant way, appealing to girls who compulsion to be seen as confident and independent women. B.For example, in the Body butter advertisemen t, we can device characteristic a model clad in provided lingerie and high heels and applying body butter on her body. This would suggest that one would feel confident with their body after using our products. The main tinct of this advertisement will be red, black and white to give collide with a Parisian feel, which represents elegance, yet at the same time emphasizes on the fiery and bold aspects of the theme. II. The second theme, Earth will focus attention on the environmentally friendly nature of the products.A. Products would come across as environmental and relaxing under the Earth theme and would appeal to two males and females because it makes them feel comfortable. B. The advertisement for bath & shower gel portray a model unwinding in a bathtub full of soapy water, implying that she had on the dot used the product and suggest that one would feel relaxed after using the product. The background of this advertisement could be a natural setting make full with trees an d plants to emphasize on the nature aspects of the theme. III.The third theme, the Air theme, will showcase the comfort level of the products. A. Under the Air theme, products would be pitch as simple yet lasting comfort, appealing to both genders because of the themes purity and freshness. B. One example of a body lotion advertisement under the Air theme is to do a compare and oppose of a model who applied the body lotion in the morning and the same model flavour energetic and fresh at night to represent the lasting effects and the comfort level can be seen through the models cheerful appearance.The advertisement would be in pastel colours to emphasize on the themes purity. P4 Proposal (3 paras) I. We have decided to go with the Earth theme because it highlights the key feature of our product and will be hard-hitting in attracting our target audiences interest. A. The Body Shop unique selling point is organism environmentally friendly and it is also what the audience associate The Body Shop with. By going along with this theme, audience are able to trace The Body Shop because our concept will be consistent.B. B. Our target audience have a very hectic lifestyle and by personation a product, which comes across as relaxing to them is a very operable idea because it is what the target audience need and that is also what they are looking for. This will thus increase sales of the products. II. We have rejected the Fire theme because it doesnt specifically appeals to our target audiences. A. The Fire theme top executive seem over-mature to our target audiences and they would not want to be associated with such image. B.The Fire theme might also be inappropriate and clashes with The Body Shop image because The Body Shop has always emphasize that beauty can be achieve even without baring a lot of skin. II. We have also rejected the Air theme because its concept is very common in Body products. A. The concept of comfort in a body product is not unique and thus , would not be effective in attracting the targeted audience as it doesnt stand out. B. Audiences are substantially able to find cheaper alternatives with the same benefits. *Total number of paras 11 (do not create any more paragraphs its 11, no more, no fewer)